Wordpress
WordPress is a content management system that has been on the scene for a while, but it’s really catching on with more and more people lately. It’s not hard to see why.
First of all, it’s easy to use and easy to implement. Most larger hosting companies offer one-click free installs of WordPress. Once installed, the software even upgrades itself. Users can manage their own backups! It’s a great technological achievement, but that’s not what I want to talk about.
I want to talk about why you should convert your existing site to WordPress, and there’s one enormous reason why you should.
Because it makes editing your website and keeping it fresh easy to do. It’s just like using a word processing application.
Gone are the days when you would hire someone like me at $100 per hour to edit your web site every time you need to make a change. Many businesses who previously had an in-house web designer can cheerfully pat those people on the back and send them out into the world, saving a pile of money in the process.
It’s true that you still need to spend some money getting a good design together, and it still costs money to get someone like me to make that design into a WordPress site, but once that’s done you can log in and update your blog yourself, forever, and all it costs you is time. You can even do the updating via email without ever having to log in. You can add pictures, sound, movies, you name it.
If you don’t mind having a site that isn’t entirely custom made, you can buy a premium WordPress template for around $150 and use that, and there are some really great looking ones out there that would be ideal for most businesses. There are even thousands of free templates that look really good. It’s amazing.
Maybe you are busy running your business and you don’t even have the ten minutes a day it would take to update your page yourself. You can have someone else do it! Have someone sitting around your office waiting for the phone to ring? Turn them into a reporter and have them update your site with the fresh news every day.
Content is king, and having new, fresh content every day raises your search visibility, keeps people in touch and in tune with your story, and keeps people coming back to find out about your message.
