RECENT POSTS

I subscribed to the RSS feeds from LinkedIn for the questions people ask about social media and web development because I wanted to try my hand at answering them. I did manage to get a “Best Answer” in the web development category, a fact about which I am most proud, but many of the questions are a mystery to me.

One that I seem to see a lot boils down to “What social media tools actually work?”. It’s my opinion that it is the artist much more than the tools the artist uses that are important.

Would you rather listen to a great singer with a cheap microphone, or a terrible singer with an excellent one? Its true that as a terrible singer myself I have a vested interest in this question, but I’m relatively certain people prefer good singers. At least, that’s what my album sales indicate.

I look at the internet, much as we all do, as a giant series of tubes. Information flows by in these giant tubes, and social media outlets are the newest, hippest way to get your message into the rushing torrent. If it is an interesting message, it will succeed, but that has very little to do with the method you used to get it noticed to begin with.

Ideas that are truly viral take on a life of their own. You just don’t have to push that hard.

So, let’s concentrate on the message! Let’s work on our products until people are talking about them. Let’s get our customers to sing our praises to each other.

That’s what really works!